• Owner

    Val Efram

    Professor of Literature

    George Mason University

    Topic: Dostoyevsky's ethical framework in the 21st century

    Lorne Michaels

    Professor of Linguistics

    University of Arizona

    Topic: Monosyllabic and multi-syllabic language division

    Abraham Johnston

    Executive Director

    Education Research Association

    Topic: Continuing cultural education in the workforce

  • How does SEO work?

    Most search engines have crawlers or spiders that are actually codes that collect all kinds of information from your website. This information helps these crawlers to determine when to serve your page to a person's search query. They collect things such as the page speed, title tags, internal linking, backlinks etc. Speaking about google, there are more than 200 ranking factors. So, a lot of thing needs to be considered while trying to optimize a website. Both on page and off page SEO techniques need to be on point. The On Page ranking factors include things like content, side speed, URL, image tags etc.


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    This helps to determine your rank. The website itself should have reliable, original content. It should be optimized for all kinds of devices. The backlinks or the links from other sites to your site also matters while doing SEO. But at the end of the day, everything falls back to the SEO specialist. These are the people who do the job of crawling websites manually, they look at the website and the content to develop a strategy and then rank the website in the best way possible.


    Now you know how SEO works, the next step will be to make SEO work for you. To do that, you will need to perform various kinds of analysis on your website. See all the traffic and where that is coming from. Then, you need to optimize your website for different search engines. It might also be a bit challenging if you are starting out. You can always take help from SEO specialists and strategists. There are different kinds of SEO agencies that will also take the job from your hand and at a minimum price, make sure your website ranks better.

  • What is SEO?

    SEO is the short form of Search Engine Optimization. It can be considered as a process of growing the visitors, views and traffic of your website by some smart optimization. Such optimization helps to increase the visibility of a website and help it rank better. When a website ranks better, it gets shown at the first page of google and search and this in turn, helps you land more visitors.


    In one sentence, SEO can be considered as a process of increasing the traffic to your website with the help of organic search engine results. Having a good grasp of SEO will enable you to rank your websites in the best way possible. You can use various kinds of SEO strategies to increase the visibility of your website. Normally, SEO is divided into two types: ON Page SEO and Off-page SEO. On-page SEO deals with all the things present in your website while the Off-page SEO deals with things off your website. Both on-page and off-page SEO have an aim to make your site more accessible and visible. When SEO crawlers see that your website is very secure, accessible and optimized, it will increase your ranking chances for certain keywords that your site focuses on.


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